John Matthew Sola | Technical eCommerce Director, Full Stack Developer, Musician
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Technical eCommerce Director. Musician. Maker of things.

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The short version

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“

John is as A-player as it gets. Where 99% of people will just do the task they were asked to do, John goes above and beyond and always delivers more than requested.

Guido Dieleman
Built, scaled and exited e-commerce businesses over 20 years.

How I work

Five habits that show up in every project above.

01
Correct first, then tune

Nothing ships with known errors. Once it is solid and live, I refine it against how customers actually behave, not against a version of perfect we imagined in staging.

02
Decide from the data

Heatmaps, scroll maps and the analytics that already exist come before opinions, mine included. When the numbers are thin I say so, and I A/B test before I commit a storefront to a change.

03
Automate the second time

If a task happens twice, it becomes a module, an internal app or a scheduled job. Nobody on my team should spend a Tuesday doing something a script does better.

04
Go and ask

Every market I have launched into wanted something different from the last one. A market you have not lived in will not explain itself through analytics, so I research it properly and talk to the people who actually shop there.

05
Say no early

Most of the job is choosing: which platform, which agency, which feature waits a quarter. I would rather kill an idea in a meeting than after a developer has spent a month on it, and I explain why in plain language so the team can push back.

The stack wall

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Certified, for what it's worth

TestDome, all gold. click any stamp to verify.

Certified HTML/CSS TestDome Certified JavaScript TestDome Certified React TestDome Certified MySQL TestDome Certified Bootstrap TestDome
✳ ✳

The long way here

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2014–2020
Music Technology degree
UST Conservatory. A year of guitar performance first, then the studio side. Where the ears got trained.
2018–2020
Campus audio head
UST Tiger Media Network. Music Production Head, then Audio and Music Technology Head.
2019–2022
Audio engineer
Podcast Network Asia, the UST Singers at the CCP, a Filinvest jingle, a Levi's® session, a Netflix score for Studio Emperoquatro.
2021–2023
Audio & video editor
Audiobooks for John Marshall Media in New York. Video edits for Boost Media and Pathmaker Brands. Years lived inside timelines.
2023–2024
GlossAi
Content editor and QA, then Content Editors Manager. AI-generated output, demo sites, localization projects across markets.
2024–2025
Front End Specialist
Motsugroup. Magento themes, custom features, A/B tests, localization, mobile-first everything.
2025–2026
eCommerce Manager
The whole P&L. SEO, campaigns, affiliates, launches, reputation. Still shipping code when needed.
2026–now
Technical eComm Director
Eight storefronts across EU, US and Japan. Built the Japan store from the ground up. Retool and Supabase tooling. The whole machine, my problem now.
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Audio lab

Plugins I felt like building. VST3 and AU, Mac and Windows, written in JUCE.

EspañaVerb

Reverb on an 8-line feedback delay network. The UI is a watercolour of España Boulevard that rains, then floods, as the mix comes up. Knobs in Tagalog: Baha, Ulan, Lawak, Estero, Labo, Kalsada, Alon, Trapik, Putik.

EspañaVerb, dry EspañaVerb, mid mix EspañaVerb, flooded
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Sola Bass Fuzz

BigBMuff style fuzz into an SVT style bass preamp with presence control and a switchable cab sim, filter model or IR. One pedal, the whole bass rig.

Sola Bass Fuzz, bypassed Sola Bass Fuzz, preamp engaged Sola Bass Fuzz, fuzz engaged Sola Bass Fuzz, preamp and fuzz engaged
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Audio & video work

From the years before eCommerce. Sessions, mixes, podcasts, edits.

Venture Out LOUD

A video podcast for LOUD Capital. The whole post pipeline on this one: edited the video, mixed and mastered the audio, and made the graphics package including the motion graphics and the intro OBB.

Video edit Mixing Mastering Graphics Motion graphics Intro OBB

Reese Lansangan × Levi's

A brand collaboration with the musician Reese Lansangan. I was on site for the session: set up the equipment, recorded it, then mixed and mastered the result.

On site Recording Mixing Mastering

The UST Singers, 28th anniversary

Anniversary concert for the UST Singers at the Cultural Center of the Philippines in Pasay. I mixed it live for the auditorium, recorded the performance, and handled post: mix and master.

Live sound Recording Mixing Mastering

Bass for Yuzon

Not an engineering credit, this one. I played bass.

Bass Performance

Kwentong Kalyehero

A narrative podcast written and voiced by Mark Raywin Tome. I produced it, composed the music, recorded the foley, then mixed and mastered the episodes. The stories and the voice are his; every other sound in them is something I made or captured.

Production Composition Foley Mixing Mastering
Trailer
Episode 01

Payaman Talks

A podcast with Team Payaman, the Filipino content creator collective founded by Cong TV. I was on site for the recording, then edited, mixed and mastered the whole thing.

On site Recording Editing Mixing Mastering
Pre-production meeting with the team

pre-production meeting

Trailer
Episode 01

The Last 24 Hours

Written, produced and voiced by Jet T. Benson. I recorded it, then mixed and mastered the episodes.

Recording Mixing Mastering
Trailer
Episode 01

UST Christmas Concert 2019

Live mixing engineer for the concert.

Live sound Mixing

Purples n' Oranges

OPM out of UST, started 2017 as friends jamming for fun, writing our own songs by late 2018. Chill pop, R&B, funk and soul. Seven of us. I play lead guitar.

Let's makesomething.

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